Privacy Policy

Introduction

This Website is operated by Adam Scholes LLC, doing business as Aravise AI.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect via the Website includes:

Personal Data

Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you register with the Website or when you choose to participate in various activities related to the Website. You are under no obligation to provide us with personal information of any kind, however your refusal to do so may prevent you from using certain features of the Website.

AI Starting Point inquiries

When you request an AI Starting Point or ask us to call you, we save your full name, email, phone number and comments, submission time, and originating page privately in Supabase. We use your first name to greet you in our emails. We use these details to respond to your request and send our team an email notification through our email delivery provider. When you ask us to call you, a phone number is required: we use it to call you to set up your free, private 15-minute conversation. When you request an AI Starting Point, providing a phone number is optional; if you provide one, we may call to help with your request if email gets buried. These forms do not subscribe you to automated marketing emails or text messages. When you submit either form, we also store an analytics session reference so our team can view the masked recording and site interactions from that visit alongside your request; no contact details are sent to analytics.

Aravise 90 applications

When you apply to Aravise 90, we save your full name, email address, phone number, company, the revenue band you select, your answer about your biggest time sink or what you would like AI to take off your plate, the page and link you applied from (including any campaign labels in that link, such as utm_source or utm_campaign, but never advertising click identifiers), the submission time, and an analytics session reference, privately in Supabase, as described above for inquiries. A phone number is required because our team replies to applications within one business day, usually by phone, to talk through what you told us. Applying does not confirm a place, does not enrol you in the program, creates no payment obligation, and does not subscribe you to automated marketing emails or text messages. We send you a confirmation email and our team a notification, and you may book a 15-minute call from the confirmation. Your name, contact details, company and answer are never sent to analytics; analytics receives the program name, the revenue band, the page and button you applied from, any campaign labels carried by the link, whether the form saved, and the opaque lead reference described above.

Community waitlist

When you join the community waitlist from our learning library, we save your first name, your email address, the description you choose for yourself (business owner, executive, professional or student), your optional answer about what you most want AI to help with, the page and button you signed up from, the signup time, and an analytics session reference, privately in Supabase. We use these details to email you when the community opens and to understand who is interested and what they want to learn. We send you one confirmation email, and our team receives a notification with your first name, the description you chose and your optional answer, through our email delivery provider. We will only email you about the community. Joining the waitlist is not a sales inquiry: it does not create a record in our customer relationship management system, book a call, create any payment obligation, or guarantee a place. Your name, email address and answer are never sent to analytics; analytics receives the description you chose, the page and button you signed up from, whether the form saved, and an opaque waitlist reference linked to your analytics session. Waitlist records are kept for up to 12 months after you join and are then deleted. To be removed sooner, reply to the confirmation email or email chris@aravise.ai and we will delete your details.

Customer relationship management (Attio)

We use Attio (Attio Ltd., London, UK) as our customer relationship management system. When you send us an inquiry, ask us to call you, apply to a program or book a call, we create or update a contact record in Attio with your name, email address, phone number and company, a company record (from the company you typed or your work email domain) with an estimated revenue range where you selected a revenue band, and a deal record with the program, revenue band, the page, link and campaign labels you came from, the status of your call (requested, scheduled, rescheduled or cancelled), your answers as a note, and our internal reference for your request, so our team can follow up with you and keep one history of our conversations. Attio processes this information on our behalf under its own privacy policy and data processing terms. We do not use it for automated marketing or to send your details to advertising platforms. We do not send operational test entries to Attio. Attio does not receive analytics session references, and Attio data is not sent to analytics or advertising platforms.

Inquiry, application and booking records are retained in Supabase for up to 12 months (or, where you book a call, until shortly after that call if that is later) unless an ongoing client relationship requires a separate record. Records in our CRM are kept while we have a business relationship with you or a reasonable expectation that you remain interested in our services, and are reviewed at least every 24 months. Team notification emails may remain in our business mailbox under its normal retention practices. You can request access, correction, or deletion by emailing chris@aravise.ai; a deletion request covers our Supabase records, our CRM (Attio), our scheduling provider (Cal.com) and calendar, our transactional email provider (Resend), our team mailbox, and the analytics person record for your visit. We record form submissions and booked calls separately, without sending your contact details or comments to analytics or advertising platforms. Optional campaign matching remains a separate choice; any inquiry attribution reference expires after 30 days.

Scheduling your call

We use Cal.com, operated by Cal.com, Inc., to schedule introduction calls. When you choose a time in the scheduler shown on our pages, you enter your name, email address, and optional phone number and notes in Cal.com's booking form. We pass the scheduler only random references, never your contact details: a request reference that connects your booking to your visit and to any request you sent us, the page and button you used, random analytics session and visitor references, and, where applicable, the website experiment group you were shown. Cal.com receives the details you enter, your chosen time and your time zone, adds the call and its Google Meet link to our Google Calendar, and sends you its own confirmation, reschedule and cancellation emails. Cal.com processes this information under its own privacy policy and may use its own cookies inside the scheduler. The scheduler loads Cal.com's script only when it is shown, and our session recordings do not capture it.

When you book, Cal.com notifies us. We then save your name, email, optional phone number and notes, your appointment time, and the originating page privately in Supabase, as described above for requests, send our team an email notification, and record in our analytics that a call was booked from that visit, linked to its masked recording, without your name, email, phone number, notes or booking link. We update the record if you reschedule or cancel. We also email you a reminder about 24 hours and about one hour before your call, from our own address, showing the appointment time in the time zone you booked in and your Google Meet link. Shortly before each reminder we read your booking's current time, status, time zone and Google Meet link from Cal.com, so a call you have cancelled or moved is not reminded at the old time, and the link and time zone are used only in that email. We do not store the meeting link in our database; the reminder is sent through our transactional email provider, Resend, Inc., which processes and briefly retains it on our behalf, as it does for the other emails we send you. These reminders carry no open or click tracking and you can reply to them directly. If you prefer, you can ask us to call you instead of choosing a time. On some pages or links the scheduler may instead be our Google Calendar booking page, where Google processes the booking details you enter.

Derivative Data

Information our servers automatically collect when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Website.

Cookies and Similar Technologies

The Website uses cookies and similar technologies (such as local storage and tracking scripts) to help personalise your online experience, understand how the site is used, and identify business interest in our services. A cookie is a small text file placed on your device by a web server. Cookies cannot be used to run programs or deliver viruses to your computer.

You can control or delete cookies through your browser settings, and you can block third-party scripts using browser privacy settings or an ad/tracker blocker. Disabling them will not prevent you from using the Website.

Website Visitor Identification

We use RB2B, a third-party business-identification service, on this Website. RB2B places a script and identifier in your browser and, where it is able to match that identifier against its own data, may tell us the business or professional profile associated with a visit — for example a company name, job title, or work email address — together with the pages viewed. This helps us understand which organisations are interested in our services and follow up with relevant information.

RB2B is operated by GetEmails, LLC (dba Retention.com) and acts as an independent controller of the data held in its own database. Identification is not possible for every visitor and most visits remain anonymous to us. You can ask us to delete any record we hold about you and to stop this processing by emailing chris@aravise.ai. You can also remove yourself from RB2B’s database directly using their opt-out form, or review their privacy policy.

Analytics

We use PostHog for product analytics and masked session recordings, and Vercel Analytics for aggregate traffic measurement. Basic analytics and recordings run independently of the optional advertising measurement choice. Recordings mask all form inputs and exclude embedded frames; we do not record network request bodies, headers, or browser console logs. These services record information such as pages visited, referring site, approximate location derived from IP address, device and browser type, and interactions with the Website. We use this to understand how the Website performs and to improve it.

If you allow optional campaign measurement, we keep a first and most recent paid-ad touch for up to 30 days. That record can include campaign labels and provider click identifiers such as OpenAI's oppref or Google's gclid, gbraid, and wbraid. Provider click identifiers are kept out of general analytics page URLs and custom event properties. Google Ads measurement runs automatically on our public website pages, independently of the optional tracking choice. It measures page visits and uses its own ad identifiers and cookies for advertising. A form submission or booking-button click does not mean an appointment was completed. For visitors in the United States, we also use Google Ads remarketing to show Aravise ads after a visit to our public website. Browser Global Privacy Control and Do Not Track signals disable these remarketing signals. We do not enable remarketing signals for visitors outside the United States. This measurement does not send booking email addresses to Google or enable enhanced conversions. The Privacy choices control in the Website footer applies to optional campaign matching and business visitor identification. You can block Google Ads measurement through your browser privacy settings or an ad/tracker blocker.

You may separately choose to provide your booking email to help us match a completed introduction appointment to your paid-ad visit. This is optional and does not affect your ability to book. We store a protected, keyed match value for up to 30 days and verify the appointment with our scheduling provider or calendar. We do not send your booking email or its match value to ad platforms or analytics. With your permission, a verified appointment and the relevant ad click identifier may be sent to the advertising platform that referred you to measure campaign results. Changing your privacy choice stops future matching and removes the active match record.

Legal Basis (UK/EU visitors)

Where UK GDPR or EU GDPR applies, we rely on our legitimate interests in understanding and improving our Website and in marketing our services to businesses, balanced against your rights and freedoms. Where consent is required for a particular technology, we will rely on your consent and you may withdraw it at any time. You have the right to access, correct, delete, or restrict the processing of your personal data, and to object to processing based on legitimate interests — including profiling for direct marketing — by contacting us at chris@aravise.ai.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

• Create and manage your account.
• Email you regarding your account or order.
• Fulfill and manage purchases, orders, payments, and other transactions related to the Website.
• Increase the efficiency and operation of the Website.
• Monitor and analyze usage and trends to improve your experience with the Website.
• Notify you of updates to the Website.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Process your requests, purchases, transactions, and payments.
• Resolve disputes and troubleshoot problems.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including appointment scheduling (Cal.com), customer relationship management (Attio), payment processing, data analysis, email delivery (Resend), hosting services, customer service, and marketing assistance.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Adam Scholes LLC, doing business as Aravise AI
Email: chris@aravise.ai