Qualify and route inbound leads
Build an agent that reads every inbound lead, scores it against your ideal-customer rules, enriches it, and routes it to the right rep in seconds instead of hours. Your team owns the rules and the code.
Likely tools or environments
Scores run from 1 to 5. Ease and impact: higher is better. Risk: higher means more care and human review. Scored by our team as a general guide. Your tools, information and policies can change the picture. How we score
What this could change
What changes when inbound leads are scored and routed the moment they land
- Before: Leads wait for someone to read, score and assign them between calls; in an HBR study, the average company took 42 hours to respond to a web lead. After: Each lead is scored against your ideal-customer rules, enriched, deduplicated and dropped into the right rep's queue with the reason for its score attached.
- What it needs: Read access to where leads land and to your CRM, a scoring rubric sales and marketing agree on, routing rules, and enrichment sources you already trust.
- What stays human: Reps send every first-touch reply and own the judgment call; low-scoring leads go to a review queue, never the trash, and a named owner reviews misroutes weekly.
The exact design depends on your tools, information, policies, and tolerance for risk. Aravise explains the outcome and requirements publicly; the implementation happens inside an engagement — coached so you can run it yourself, or built with your team through Embedded AI Delivery.
Sources
- The average company took 42 hours to respond to a web lead, and firms that contacted a prospect within an hour were nearly 7 times more likely to qualify the lead than those who waited an hour longer (study of 2,241 U.S. companies). — Harvard Business Review, 2011
- The odds of qualifying a lead are 21 times higher when contacted within 5 minutes versus 30 minutes. — Lead Response Management study, MIT Sloan / InsideSales, 2007
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